The future of credit cards

Entering the Age of Hyper Personalization with Gen Z The oldest Millennials turn 38 this year, any company still working on its “Millennial Digital” strategy has already missed that boat. The oldest Gen Z is 22 in 2019, building strategies for this emerging segment is the critical task facing companies today. Gen Z consumers expect relevant,…

Psychology not engineering is the key to breakthrough product design in FinTech

Psychological insights offer a largely untapped goldmine of opportunity to differentiate for startups The uncomfortable truth is humans do stupid, counterproductive, counterintuitive things all the time. The contradiction between people’s intention and action and getting people to change ingrained habits is hard, especially bad ones. The first instinct of many Fintech founders is to address…